The importance of frugal innovations in emerging economies for catering the needs of grassroots is not to be overemphasized. Even though such innovations are being developed in research labs, universities, industries, real life situations, by grassroots, by professionals, by farmers, by workshop mechanics, by corporate, by women and by students, the desired impacts are not visible at the grassroots.
We are a group of professionals active in the field of frugal innovation and innovation management for more than a decade. We have seen many promising innovations which could transform our grassroots are considered as ‘failed’ innovations and not scaled up or diffused.
In some cases innovations are not addressing the location specific needs. Though key insights from the end users could make drastic improvement to the innovations, their feedbacks, insights and participation are often neglected in developing the innovations. Many of the innovations are not reaching the appropriate target groups due to inability to find out appropriate market segments and target groups. The importance of networks of stakeholders and innovative business models in scaling up of innovations are often ignored. Difficulties in finding entrepreneurs from rural areas, investors, mentors and lack of capital are some of the constraints faced by the innovators / in scaling up their innovations.
We realized the need of dedicated and focused attempt to develop and scale up frugal innovations through holistic approach and INNOACTION is the outcome.
Maximizing the benefits of frugal innovations for the deprived and marginalized.
Developing and disseminating innovations with the active participation of end users.
Developing innovative scalable diffusion models with due emphasis to market and business.
Empowering innovators and entrepreneurs to convert the innovations to sustainable enterprises